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Cover Encyclopedia of Tourism Management and Marketing
Encyclopedia of Tourism Management and Marketing
Edited by Dimitrios Buhalis

The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field. Carefully curated by leading tourism scholar Dimitrios Buhalis, this is the largest tourism management and marketing ontology that has ever been put together and offers a holistic examination of this interdisciplinary field. New entries will be added every month and PDF downloads will be available once the Encyclopedia is complete.
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Encyclopedia
Published:
28 Jul 2022
DOI:
https://doi.org/10.4337/9781800377486
Cover Rethinking Advertising as Paratextual Communication
Rethinking Advertising as Paratextual Communication
Chris Hackley and Rungpaka A. Hackley
Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts.
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Monograph Book
Published:
14 Apr 2022
DOI:
https://doi.org/10.4337/9781800882621
Collection:
Business 2022
Cover A Research Agenda for Political Marketing
A Research Agenda for Political Marketing
Edited by Bruce I. Newman and Todd P. Newman
This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of political marketing.
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Monograph Book
Published:
12 Apr 2022
DOI:
https://doi.org/10.4337/9781800377202
Collection:
Political Science and Public Policy 2022
Cover Research Handbook on Brand Co-Creation
Research Handbook on Brand Co-Creation
Theory, Practice and Ethical Implications
Edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, and Adam Lindgreen
Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.
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Handbook
Published:
11 Mar 2022
DOI:
https://doi.org/10.4337/9781839105425
Collection:
Business 2022
Cover A Research Agenda for Event Impacts
A Research Agenda for Event Impacts
Edited by Nicholas Wise and Kelly Maguire
Exploring the social, economic and environmental impacts of events on people, places and communities, this timely Research Agenda highlights the links between theory and practice in event impacts research. Top scholars critically assess events, looking at who benefits from hosting them, and focusing on issues surrounding sustainability, the need to define legacies, and the need to extend regeneration efforts to secure economic and socially sustainable futures.
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Monograph Book
Published:
11 Jan 2022
DOI:
https://doi.org/10.4337/9781839109256
Collection:
Geography, Planning and Tourism 2022
Cover Teaching Marketing
Teaching Marketing
Edited by Ross Brennan and Lynn Vos
Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketing education and provide their own perspectives on these questions while considering a variety of different points of view so encouraging the reader to develop their own opinion.
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Monograph Book
Published:
19 Nov 2021
DOI:
https://doi.org/10.4337/9781789907896
Collection:
Business 2021
Cover Handbook of Research Methods for Marketing Management
Handbook of Research Methods for Marketing Management
Edited by Robin Nunkoo, Viraiyan Teeroovengadum, and Christian M. Ringle
Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.
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Handbook
Published:
22 Oct 2021
DOI:
https://doi.org/10.4337/9781788976954
Collection:
Business 2021
Cover Youth Marketing to Digital Natives
Youth Marketing to Digital Natives
Wided Batat
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital natives adopt or reject brands.
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Monograph Book
Published:
12 Oct 2021
DOI:
https://doi.org/10.4337/9781839109300
Collection:
Business 2021
Cover Marketing Countries, Places, and Place-associated Brands
Marketing Countries, Places, and Place-associated Brands
Identity and Image
Edited by Nicolas Papadopoulos and Mark Cleveland
This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.
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Monograph Book
Published:
17 Sep 2021
DOI:
https://doi.org/10.4337/9781839107375
Collection:
Business 2021
Cover Artificial Intelligence for Sustainable Value Creation
Artificial Intelligence for Sustainable Value Creation
Edited by Margherita Pagani and Renaud Champion
Artificial Intelligence for Sustainable Value Creation provides a detailed and insightful exploration of both the possibilities and the challenges that accompany widespread Artificial Intelligence
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Monograph Book
Published:
07 Sep 2021
DOI:
https://doi.org/10.4337/9781839104398
Collection:
Business 2021