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Entrepreneurial Marketing

A Practical Managerial Approach

Robert D. Hisrich and Veland Ramadani

One key for success for the entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing, focuses on all the essential elements to successfully achieve these needed sales and revenues: identifying and selecting the market, determining the consumer needs cost effectively, executing the basic elements of the marketing mix (product, price, distribution, and promotion) and competing successfully in the domestic and global markets by implementing a sound marketing plan. The content is enhanced by numerous examples throughout.
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Business Creation

Ten Factors for Entrepreneurial Success

Paul D. Reynolds

Business creation, or entrepreneurship, is a major source of national economic growth and adaptation as well as an important career choice for millions. In this insightful book, Paul D. Reynolds presents an overview of the major factors associated with contemporary business creation, reflecting representative samples of US early stage nascent ventures, and emphasizing the unique features of the two-fifths that achieve profitability.
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Entrepreneurship, Innovation and Education

Frontiers in European Entrepreneurship Research

Edited by Ulla Hytti, Robert Blackburn and Eddy Laveren

Entrepreneurship, Innovation and Education explores the need for researching innovation and learning in family firms, micro firms, SMEs and in rural and network contexts. The chapters offer new insights into the antecedents of business performance in SMEs by investigating social capital and marketing capabilities. This book critically discusses innovation and entrepreneurship matters in new and varied contexts in Europe.
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Edited by Maritza I. Espina, Phillip H. Phan and Gideon D. Markman

The rapid and formative rise in research on social innovation and entrepreneurship means that theoretical frameworks are still being created, while traditional notions of economic efficiency and social welfare are tested. The field is progressing fastest in the measurement and measuring of social entrepreneurial effectiveness. Social innovators, who draw from philanthropy, as well as capital markets, for financial resources, have adopted the lean start up as a paradigm for their organization logics.
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Entrepreneurial Universities

Collaboration, Education and Policies

Edited by João J. Ferreira, Alain Fayolle, Vanessa Ratten and Mário Raposo

With an increasing focus on the knowledge and service economies, it is important to understand the role that entrepreneurial universities play through collaboration in policy and, in turn, the impact they have on policy. The authors evaluate how universities engage with communities while also balancing stakeholder considerations, and explore how universities should be managed in the future to integrate into global society effectively.
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Bengt Johannisson

Some contemporary practice theories are not well suited to studying entrepreneurship as ongoing creative organizing. In order to catch the emergence of entrepreneurship, the scholar has to adopt a dwelling mode and immerse themselves into the concrete doings, the practices, of ‘entrepreneuring’, thus amalgamating the researcher and entrepreneur identities. Enactive research thus means that the scholar enacts a real-life venture and uses auto-ethnographic methods to organize the insights being gained. Two enacted, year long, projects, are reported in detail and the methods used and the findings from the research are reported in this thought-provoking book.
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Edited by Alain Fayolle

This Research Agenda aims to offer a coherent and articulate view on the future of entrepreneurship education from an internationally renowned group of scholars and educators.
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Governance and Political Entrepreneurship in Europe

Promoting Growth and Welfare in Times of Crisis

Edited by Charlie Karlsson, Charlotte Silander and Daniel Silander

The economic crisis has had severe and negative impacts on the EU over the last decade. This book focuses on a neglected dimension by examining European political entrepreneurship in times of economic crisis with particular emphasis on EU member-states, institutions and policies. The main focus is on the role that the political entrepreneur can play in promoting entrepreneurship and growth. It is argued that the political entrepreneur and political entrepreneurship can positively influence the conditions for entrepreneurial activity and business.
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Edited by Urban Gråsjö, Charlie Karlsson and Iréne Bernhard

Developed countries must be incredibly innovative to secure incomes and welfare so that they may successfully compete against international rivals. This book focuses on two specific but interrelated aspects of innovation by incumbent firms and entrepreneurs, the role of geography and of open innovation.
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Edited by Elias G. Carayannis, Giovanni B. Dagnino, Sharon Alvarez and Rosario Faraci

Entrepreneurial Ecosystems and the Diffusion of Startups addresses, for the first time, the emerging notion of entrepreneurial ecosystems. Chapters from leading scholars in the fields of entrepreneurship and strategy explore new ideas and provoke debate in both academia and practice. Covering the emergence, dynamics and management of entrepreneurial ecosystems and offering conceptual tools, experimental evidence and practical examples, this book will be invaluable to those seeking a greater understanding of entrepreneurship and startup strategies, both practitioners and students.