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Constant D. Beugré

The Neuroscience of Organizational Behavior establishes the scientific foundations of organizational neuroscience, a nascent discipline that explores the neural correlates of human behavior in organizations. The book draws from several disciplines including the organizational sciences, neuroeconomics, cognitive psychology, social cognitive neuroscience and neuroscience. The topics discussed include the neural foundations of organizational phenomena, such as decision-making, leadership, fairness, trust and cooperation, emotions, ethics and morality, unconscious bias and diversity in the workplace.
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Classroom Exercises for Entrepreneurship

A Cross-Disciplinary Approach

James D. Hart

Entrepreneurship is a creative act with entrepreneurs creating products, services, jobs, economic stimulation, culture and more. This creatively written book offers a wide array of exercises of varied time requirements for implementation, as well as a complexity of content. In addition to more traditional topics, the book serves to enhance students’ imaginative and creative abilities so they can effectively problem-solve and build their creative entrepreneurial visions. Learning objectives can be directly implemented into syllabi.
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Social Entrepreneurship

An Affirmative Critique

Edited by Pascal Dey and Chris Steyaert

Pascal Dey and Chris Steyaert provide a timely critique on the idea of social entrepreneurship and its reputation as a means for positive social change. The book uses different traditions and modes of critique to interrogate, disrupt and reimagine the concept of social entrepreneurship.
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Leadership and the Unmasking of Authenticity

The Philosophy of Self-Knowledge and Deception

Edited by Brent E. Cusher and Mark A. Menaldo

Leadership and the Unmasking of Authenticity presents a philosophic treatment of the core concept of authentic leadership theory, with a view toward illuminating how authors in the history of philosophy have understood authenticity as an ideal for humanity. Such an approach requires a broader view of the historical origins of authenticity and the examination of related ideas such as self-knowledge and deception. The chapters of this book illuminate the conflict between the contemporary understanding of authenticity and traditional philosophy by revisiting the ideas of thinkers who express self-knowledge as a cornerstone of their philosophy.
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Handbook of Marketing Analytics

Methods and Applications in Marketing Management, Public Policy, and Litigation Support

Edited by Natalie Mizik and Dominique M. Hanssens

Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.
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Corporate Social Responsibility

Perspectives for Sustainable Corporate Governance

Catherine Malecki

Corporate social responsibility (CSR) is setting new missions for companies and shining a welcome light on issues such as the behaviour of board members, shared value, the well-being of stakeholders, the protection of vulnerable individuals and the roles played by public opinion and shareholders. This timely book seeks to lay the foundations for a sustainable corporate governance based on the European Commission definition of CSR as ‘the responsibility of enterprises for their impacts on society’. More generally, this sustainable corporate governance responds to some of the pressing challenges of the 21st century, from sustainable finance and climate change to carbon reduction and population growth.
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Björn Bjerke

Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consumers, Björn Bjerke explores alternative ways of marketing for new businesses and social entrepreneurial ventures.
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Women Entrepreneurs and the Myth of ‘Underperformance’

A New Look at Women’s Entrepreneurship Research

Edited by Shumaila Yousafzai, Alain Fayolle, Adam Lindgreen, Colette Henry, Saadat Saeed and Shandana Sheikh

Taking a fresh look at how performance is defined by examining the institutional power structures and policies, eminent scholars herein explore ways to overcome constrained performance and encourage women’s entrepreneurial activities through a variety of methodological approaches and geographical contexts.
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The Multinational Enterprise

Theory and History

Mark Casson

This book summarises Mark Casson’s recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for further development. The book also explores internationalisation theory in respect to marketing and brands, the supply chain, risk management as well as methodology.
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Leadership and Sexuality

Power, Principles and Processes

Edited by James K. Beggan and Scott T. Allison

Although both leadership and sexuality are important and heavily researched topics, there is little work that addresses the interaction of the two areas. Leadership and Sexuality: Power, Principles, and Processes is a scholarly synthesis of leadership principles with issues related to sexuality and sexual policy-making. The authors’ multi-disciplinary analysis of the topic examines sexuality in the context of many different kinds of leadership, exploring both the good and the bad aspects of leadership and sexuality.