New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and others, as well as the deep analytics allowed by cheap data processing and storage are all covered and placed in context. This book can be used as a supplement to a traditional marketing research text or on its own.
Browse by title
G. Scott Erickson
Edited by Mellani Day, Mary C. Boardman and Norris F. Krueger
This Handbook provides an overview of neuroscience-driven research methodologies and how those methodologies might be applied to theory-based research in the nascent field of neuroentrepreneurship. It presents the current thinking and examples of pioneering work, serves as a reference for those wishing to incorporate these methods into their own research, and provides several helpful discussions on the nature of an answerable question using neuroscience techniques. It includes concrete examples of new ways to conduct research that can shed light onto such areas as decision-making and opportunity recognition, allowing us to ask different, perhaps better, questions than ever before.
A Handbook on New Methods of Law Making in Private Law
Edited by Roger Brownsword, Rob A.J. van Gestel and Hans-W. Micklitz
Contract and Regulation: A Handbook on New Methods of Law Making in Private Law sheds light on the darker side of contracts. It begins by exploring the ‘regulatory space’ in which projects are planned, deals are done, and goods and services are consumed, then shows how a ‘bottom-up’ approach can be adopted in order to view this transactional space through the eyes of contractors. The expert contributors explore modes of governance that do not fit nicely into traditional contract theory, paying special attention to three key examples: governance and codes of conduction, networks and relations, compliance and use.
Edited by Janette Hartz-Karp and Dora Marinova
This book offers a collection of methods and approaches aimed at resolving some of humanity’s most pressing problems on a local and global level. Many of the methods are practical, with straightforward application and demonstrated positive outcomes whilst others are more visionary. Important for transitioning to a more sustainable world, these methods allow for the constructive challenging of existing western development and governance.
Edited by Bård A. Andreassen, Hans-Otto Sano and Siobhán McInerney-Lankford
Methodological discussion has largely been neglected in human rights research, with legal scholars in particular tending to address research methods and methodological reflection implicitly rather than explicitly. This book advances thinking on human rights methodology, offering instruction and guidance on the methodological options for human rights research.
Providing an accessible introduction to the application of multi-criteria analysis in law, this book illustrates how simple additive weighing, a well known method in decision theory, can be used in problem structuring, analysis and decision support for overall assessments and balancing of interests in the context of law.
Edited by Marin A. Marinov
Recently, emerging economies have contributed significantly to the world economic growth and output. This Research Handbook attempts to fill in the gap of sparse publications on marketing in emerging economies. It addresses diverse issues from a universal as well as regional and country-specific perspective, shedding light on general topics such as data collection procedure equivalence and marketing accountability, and also exploring various contexts like Central & Eastern Europe and India. Comparing the ways in which marketing is performed in emerging and advanced economies, the chapters explore various aspects including business-to-business marketing relationships, the role of multi-cultural markets in marketing and retail marketing of multinational corporations, corporate social responsibility and consumer loyalty.
Robert J. Franzese Jr.
This research review offers a 34-article tour of recent advances and the current state of 5 important and booming areas of empirical methodology: Bayesian methods; modelling of temporal duration, dependence, and dynamics; network-analytic methodology; text, classification, and big-data analytic methods; methods for nonparametric and design-based causal inference. The prominent articles discussed in this review are written by leading scholars and break new ground, providing definitive statements of the current best practices in those respective areas. It describes the cutting-edge profile of modern empirical methodology for applied empirical analysis in political science. This is an essential resource for those studying and researching political methodology.
Edited by Flemming Sørensen and Francesco Lapenta
Research Methods in Service Innovation provides an essential methodological toolbox for researchers, students and practitioners interested in better understanding innovation and improving innovation processes in service organisations. Each chapter presents a specific method, introduces its theoretical foundations, explains its practical application, and provides examples and suggestions for its implementation.
The Centrality of By-Products of Social Research
Edited by Rosalind Edwards, John Goodwin, Henrietta O’Connor and Ann Phoenix
This book asks the important question; Can the by-products of research activity be treated as data and of research interest in themselves? This groundbreaking interdisciplinary volume considers the analytic value of a range of ‘by-products’ of social research and reading. These include electronically captured paradata on survey administration, notes written in the margins of research documents and literary texts, and fieldnotes and ephemera produced by social researchers. Revealing the relational nature of paradata, marginalia and fieldnotes, contributions examine how the craft of studying and analysing these by-products offers insight into the intellectual, social and ethical processes underpinning the activities of research and reading.