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Hans Jarle Kind and Jarle Møen

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Edited by Robert G. Picard and Steve S. Wildman

This Handbook explores the economic features of the media and its infrastructure to provide readers with a sophisticated understanding of the critical issues and their influence on companies, audiences and regulators. The contributors explore and explain the impact of underlying factors such as multi-sided platforms, advertising and industry structure. They assess the unique economic factors affecting print, broadcast and broadband-based media, and highlight how the economics of the media can influence policy making. Each original chapter introduces the reader to a specific topic, reviews the literature on the development of knowledge in the field, explores critiques of the approach, and provides an understanding of applying this knowledge and the implications.
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Robert G. Picard and Steven S. Wildman

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Jean J. Gabszewicz, Joana Resende and Nathalie Sonnac

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Charlie Karlsson and Philippe Rouchy

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Tom Björkroth and Mikko Grönlund

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Agostino Manduchi

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Sung Wook Ji and David Waterman

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Isaac Knowles, Edward Castronova and Travis Ross

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Frank Mueller-Langer and Marc Scheufen