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Edited by Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee and Constantinos N. Leonidou

This book provides an edited volume of 19 chapters focusing on socially responsible international business which are organized into six parts. Part I consists of two chapters which introduce the subject by critically reviewing the pertinent literature. Chapter 1, ‘Socially responsible international business: review, synthesis, and directions’ was written by Leonidou, Katsikeas, Samiee, and Leonidou and offers an integrative review of the extant studies on socially responsible issues published in the top six international business journals. It provides input about the key contributors and the most influential articles on the subject, as well as evaluating the theoretical underpinnings of these studies, their research methodologies, and the main thematic areas tackled. Sinkovics, Sinkovics, and Archie-Acheampong contributed Chapter 2, ‘An overview of social responsibility dimensions in international business.’ This provides an analysis of 484 studies focusing on key firm-related social responsibility issues within an international context, such as those relating to ethical practices, environmental aspects, human rights, and corruption. The results of this analysis indicate an overemphasis of the literature on positive, rather than negative, issues relating to international business social responsibility. Part II includes four chapters examining the role of the foreign external environment – particularly the institutional – on socially responsible international business. In Chapter 3, ‘Trade-offs and institutional contradictions in formulating responsible international business strategies,’ Iyer sheds light on the various trade-offs encountered by MNEs when performing their CSR strategies across countries, due to institutional differences, which may impose conflicting demands and lead to suboptimal choices. These trade-offs refer to instrumental versus non-market objectives, legal compliance versus broader norms, and voluntary versus obligatory actions relating to the firm’s socially responsible behavior. Chapter 4, ‘Institutional drivers of stakeholder engagement and legitimacy of Chinese MNEs,’ was written by Hofman, Li, Sun, and Sun. Their study focuses on Chinese MNEs when operating in Western countries and uses both stakeholder and institutional theories to examine linkages between home–host country institutional distances, stakeholder engagement, and organizational legitimacy. Shin and Oh contributed Chapter 5, ‘Cross-country comparison of corporate social performance: how do institutions matter?’, in which they examine the effect of formal and informal institutions on environmental, social, and corporate governance performance. Using empirical data from 40 different countries, these authors reveal that while a country’s formal institutions affect environmental performance, informal institutions have a significant impact on social performance. Chapter 6, ‘Re-assessing risk in international markets: a strategic, operational, and sustainability taxonomy,’ was prepared by van Tulder and Roman and enquires into the types of risks encountered by MNEs in international markets. Using a longitudinal study among firms from different countries, they reveal an increasing number of risks, particularly those relating to sustainability, which can also be regarded as opportunities or mitigation strategy.

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Edited by Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee and Constantinos N. Leonidou

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Socially Responsible International Business

Critical Issues and the Way Forward

Edited by Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee and Constantinos N. Leonidou

Acting in a socially-responsible manner has become a crucial success factor for many international firms due to the highly complex, competitive, and volatile global environment in which they operate. This book will contribute new ideas, contemporary knowledge, and original research to the area of socially-responsible international business, and offers challenging directions for future research. Topic covered range from global environmental influences on acting in a socially-responsible way; foreign buyer reactions to responsible business and international market targeting to development of socially-responsible international business strategies.
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Julia M. Puaschunder

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Julia M. Puaschunder

External shocks from the economic depressions and wars of the past have impacted on the quality of life of the young ever since and steered attention to social responsibility (Puaschunder, 2010). But it is unknown what future risks and opportunities will arise for the future perspectives of young people today in the aftermath of the 2008/09 World Financial Crisis given unprecedented governmental overindebtedness, an aging Western world population and irreversible environmental damage. How to face these unfamiliar challenges should become the focus of future research on intergenerational equity.

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Intergenerational Equity

Corporate and Financial Leadership

Julia M. Puaschunder

Exploring a topic of growing importance that has scant coverage, Intergenerational Equity brings to the fore a comprehensive discussion of intergenerational predicaments. The book explores how corporate and financial social responsibility can leverage intergenerational harmony through Corporate Social Responsibility (CSR) and Socially Responsible Investment (SRI).
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Julia M. Puaschunder

The book has explored the innovative corporate and financial market potential to create value for society. It first described corporate and financial social responsibility in theoretical terms. The human foundation of responsibility and decision-making fallibility in responsibility were discussed. The international emergence of CSR governance was outlined in the case of the UNGC, which serves as a social responsibility international best practice guideline. CSR was portrayed as a means of conflict resolution in multi-stakeholder partnerships.

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Julia M. Puaschunder

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Elin M. Oftedal and Lene Foss

This chapter discusses how responsible start-ups are met in the health sector. Through following three companies, Voco, Cora and Medicus, we acquire insight into the world of challenges the entrepreneurs have when they introduce their technology/service to the healthcare sector. Using institutional theory, we look at the regulative, normative and cognitive dimension of the institutional framework. We use the term ‘institutional wall’ to denote a dense network of formal laws and regulation, informal norms and knowledge and beliefs that act as barriers for the entrepreneurs to access the market. We find that while there is a positive development in the regulative dimension: both the regulative and the normative dimension are set up to favour larger companies. The founders’ responses to the cognitive dimension indicate a lack of belief in Norwegian technology and thus tough access to finance.

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Edited by Tatiana Iakovleva, Elin M. Oftedal and John Bessant

Powerful new approaches and advances in medical systems drive increasingly high expectations for healthcare providers internationally. The form of digital healthcare – a suite of new technologies offering significant benefits in cost and quality – allow institutions to keep pace with society’s needs. This book covers the need for responsible innovation in this area, exploring the issues of implementation as well as potential negative consequences to ensure digital healthcare delivers for the benefit of all stakeholders.