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Claus D. Jacobs, Chris Steyaert and Florian Ueberbacher

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Florian Schulz

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Anja Ostendorp and Chris Steyaert

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Pascal Dey and Dörte Resch

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Anna-Katrin Heydenreich

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Gunjan Saxena

Chapter 7 brings the discussion to a close by calling for attention in marketing texts to the (re)telling/(re)making of rurality, and for an understanding of place and space via the intimate, existential experiences and the creative imaginings of consumers and providers who draw upon their emotions and aesthetics to make sense of, articulate, express and attribute their own meanings. Overall, the emphasis of the text is on informing marketing theory and practice by centralising actors’ enterprise and sense-making processes, using narrative analysis as an investigative tool to help in understanding how experiences develop into stories that are not only told but lived and consumed as symbols.
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Edited by Chris Steyaert, Julia Nentwich and Patrizia Hoyer

This book offers a lively illustration of the dynamic relationship between discourse and organizational psychology. Contributions include empirically rich discussions of both traditional and widely studied topics such as resistance to change, inclusion and exclusion, participation, multi-stakeholder collaboration and diversity management, as well as newer research areas such as language negotiations, work time arrangements, technology development and change as intervention.
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Julia C. Nentwich and Anja Ostendorp