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Edited by Ayantunji Gbadamosi and Ayodele C. Oniku

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Edited by Ayantunji Gbadamosi and Ayodele C. Oniku

Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.
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Rodoula H. Tsiotsou and Jochen Wirtz

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Judith Lynne Zaichkowsky

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Peter Kenning, Mirja Hubert and Marc Linzmajer

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C. Samuel Craig and Susan P. Douglas

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Gordon R. Foxall and Victoria K. Wells

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Luís L. Oliveira and Leonard Green