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Alfred A. Marcus and Mazhar Islam

Alfred A. Marcus and Mazhar Islam examine how demographic changes introduce new challenges for businesses, with a focus on how the world today is divided between disproportionately old and young nations. Taking a broad international perspective, the book illustrates how demography affects underlying conditions in nations, presenting the risks and opportunities for businesses as well as a set of concrete obligations they owe to the nations in which they operate.
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Alfred A. Marcus and Mazhar Islam

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Philip H. Mirvis, Susan Albers Mohrman and Christopher G. Worley

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Philip H. Mirvis, Susan Albers Mohrman and Christopher G. Worley

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How to Do Relevant Research

From the Ivory Tower to the Real World

Philip H. Mirvis, Susan Albers Mohrman and Christopher G. Worley

Amidst rapid and fundamental shifts in the economic, geo-political, technological, and societal landscape, this cutting-edge book makes the timeless case that research can be informed by problems in the ‘real world’ and make important contributions to theory and practice.
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Edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg

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Big Data in Small Business

Data-Driven Growth in Small and Medium-Sized Enterprises

Edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg

This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.
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Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg

This is a book about big data in small businesses. How do small and medium-sized enterprises (SMEs), with limited resources, thrive in a context abundant with data? To address this central question from multiple viewpoints, we introduce a collection of experiences, insights, and guidelines from a variety of researchers, each of whom provides a piece to solve this puzzle.

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Edited by Nicolas Papadopoulos and Mark Cleveland

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Edited by Nicolas Papadopoulos and Mark Cleveland

The core objective of this book was to bring together the broad range of research on place, specifically associations with, attachments to, and the marketing of places: from place and nation branding to tourism destination image, and from a product‚Ä"place perspective (e.g., brand/country of origin) to a person-place perspective (e.g., connection, identity, and belongingness). Throwing caution to the wind, we metaphorically charted a course between Scylla and Charybdis: perhaps recklessly, like contemporary versions of Captain Ahab and Captain Bligh, we as editors and our contributors as subject experts navigated within and across different oceans of scholarship and knowledge. The task was to steer the allegorical Ship of State, much like the ‚Äòship on a course‚Äô it symbolizes (Merriam-Webster, 2020), through typically hard and often dangerous waters.