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Edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg

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Big Data in Small Business

Data-Driven Growth in Small and Medium-Sized Enterprises

Edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg

This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.
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Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg

This is a book about big data in small businesses. How do small and medium-sized enterprises (SMEs), with limited resources, thrive in a context abundant with data? To address this central question from multiple viewpoints, we introduce a collection of experiences, insights, and guidelines from a variety of researchers, each of whom provides a piece to solve this puzzle.

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Krzysztof Borodako, Jadwiga Berbeka and Michał Rudnicki

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Innovation Orientation in Business Services

Scope, Scale and Measurement

Krzysztof Borodako, Jadwiga Berbeka and Michał Rudnicki

This timely book proposes a new perspective on building innovation in companies providing business services. Implementing an innovation orientation paradigm based on six pillars – strategy, organisational culture, human resources, structure and process, marketing, and technology – it sets out a framework for achieving innovation through knowledge management.
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Krzysztof Borodako, Jadwiga Berbeka and Michał Rudnicki

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Krzysztof Borodako, Jadwiga Berbeka and Michał Rudnicki

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Eli Noam

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The Technology, Business, and Economics of Streaming Video

The Next Generation of Media Emerges

Eli Noam

Along with its interrelated companion volume, The Content, Impact, and Regulation of Streaming Video, this book covers the next generation of TV—streaming online video, with details about its present and a broad perspective on the future. It reviews the new technical elements that are emerging, both in hardware and software, their long-term trend, and the implications. It discusses the emerging ‘media cloud’ of video and infrastructure platforms, and the organizational form of such TV.
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Eli Noam