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Edited by Caroline Elliott, Jon Guest and Elinor Vettraino

Games, Simulations and Playful Learning in Business Education takes a fresh, insightful look at original and innovative ways of incorporating games, simulations and play to enhance the quality of higher education learning and assessment across business and law disciplines. Chapters cover wide-ranging business areas such as marketing, accounting and strategy and include practical advice, tips and thoughts on how to strengthen existing learning techniques to include a fun element.
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Edited by Caroline Elliott, Jon Guest and Elinor Vettraino

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Marlene M. Reed and Rochelle R. Brunson

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Marlene M. Reed and Rochelle R. Brunson

Most entrepreneurship and small business textbooks contain few, if any, cases that an instructor can use with students and illustrate important theories or topics from the course. This book contains cutting-edge case studies that illustrate key problems confronting contemporary entrepreneurs. Set in familiar business environments, this original set of cases provides useful insights into the experiences of real-world entrepreneurs for classroom environments.
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Marlene M. Reed and Rochelle R. Brunson

After attending many conferences on entrepreneurship and talking to colleagues at other universities, it occurred to the authors that there was a need for a book that would contain current entrepreneurship cases of special interest to students. Most entrepreneurship and small business textbooks contain few, if any, cases that an instructor can dig into with students and illustrate important theories or topics from the course. That realization was the impetus for writing this casebook.

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Mary K. Foster, Vicki Fairbanks Taylor and Jennie L. Walker

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Mary K. Foster, Vicki Fairbanks Taylor and Jennie L. Walker

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Mary K. Foster, Vicki Fairbanks Taylor and Jennie L. Walker

The definitive guide to creating and using experiential exercises in the classroom. For anyone interested in continuously improving their teaching practice, this book provides an overview of the theory and empirical evidence for active learning and the use of experiential exercises. Using a prescriptive model and checklist for creating, adapting or adopting experiential exercises in the classroom, the authors demonstrate evidence-based best practices for each step in the development and use of experiential exercises, including tips, worksheets and checklists to facilitate use of these practices.
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Mary K. Foster, Vicki Fairbanks Taylor and Jennie L. Walker

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Mary K. Foster, Vicki Fairbanks Taylor and Jennie L. Walker