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Cover Handbook of Research Methods for Marketing Management
Handbook of Research Methods for Marketing Management
Edited by Robin Nunkoo, Viraiyan Teeroovengadum, and Christian M. Ringle
Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.
Restricted access
Handbook
Published:
22 Oct 2021
DOI:
https://doi.org/10.4337/9781788976954
Collection:
Business 2021
Acknowledgments
Gloria Barczak and Abbie Griffin
Full access
Category:
Monograph Chapter
in How to Conduct an Effective Peer Review
Gloria Barczak and Abbie Griffin
Published:
08 Jan 2021
Collection:
Business 2021
Appendix 2 Modeling portfolio decision-making processes
Gloria Barczak and Abbie Griffin
Restricted access
Category:
Monograph Chapter
in How to Conduct an Effective Peer Review
Gloria Barczak and Abbie Griffin
Published:
08 Jan 2021
Collection:
Business 2021
Appendix 3 A partial list of references of research methodology standards
Gloria Barczak and Abbie Griffin
Restricted access
Category:
Monograph Chapter
in How to Conduct an Effective Peer Review
Gloria Barczak and Abbie Griffin
Published:
08 Jan 2021
Collection:
Business 2021
Cover How to Conduct an Effective Peer Review
How to Conduct an Effective Peer Review
Gloria Barczak and Abbie Griffin
This crucial book guides academics and researchers through the process of peer reviewing manuscript articles, outlining the methods and proficiencies required to write a high-quality review. Gloria Barczak and Abbie Griffin specifically highlight the importance of becoming a first-rate reviewer to early career scholars.
Restricted access
Monograph Book
Published:
08 Jan 2021
DOI:
https://doi.org/10.4337/9781800371767
Collection:
Business 2021
References
Gloria Barczak and Abbie Griffin
Full access
Category:
Monograph Chapter
in How to Conduct an Effective Peer Review
Gloria Barczak and Abbie Griffin
Published:
08 Jan 2021
Collection:
Business 2021
Cover How to Get Published in the Best Management Journals
How to Get Published in the Best Management Journals
Second Edition
Edited by Mike Wright, David J. Ketchen, Jr., and Timothy Clark
This expanded second edition of a classic career guide offers fascinating insight into the publishing environment for the management discipline, drawing on a wealth of knowledge and experiences from leading scholars and top-level journal editors. Responding to the continuing emphasis on publishing in the top journals, this revised, updated and extended guide offers invaluable tips and advice for anyone looking to publish their work in these publications.
Restricted access
Monograph Book
Published:
10 Jan 2020
DOI:
https://doi.org/10.4337/9781789902822
Collection:
Business 2020
Preface
Full access
Category:
Monograph Chapter
in How to Get Published in the Best Management Journals
Edited by Mike Wright, David J. Ketchen, Jr., and Timothy Clark
Published:
10 Jan 2020
Collection:
Business 2020
Acknowledgments
Full access
Category:
Monograph Chapter
in How to Get Published in the Best Marketing Journals
Edited by David W. Stewart and Daniel M. Ladik
Published:
08 Nov 2019
Collection:
Business 2019
Chapter 1: The contribution continuum revisited
Daniel M. Ladik and David W. Stewart
Full access
Category:
Monograph Chapter
in How to Get Published in the Best Marketing Journals
Daniel M. Ladik and David W. Stewart
Published:
08 Nov 2019
Collection:
Business 2019