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Edited by Robin Nunkoo, Viraiyan Teeroovengadum and Christian M. Ringle

Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.
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Gloria Barczak and Abbie Griffin

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Gloria Barczak and Abbie Griffin

Previous research has investigated portfolio decisions as individually discrete decisions. In this research, however, we find that portfolio decision-making can only be adequately addressed if it is considered as an integrated system of processes. Using data from four diverse cases, we develop a general framework for how new product development portfolio decisions are made in firms. According to the findings from these cases, the objective of a firm’s portfolio decision-making processes should be to achieve a portfolio mindset to focus effort on the right projects, and to be agile in decision-making about the portfolio. On the one hand, three domain-based decision input generating processes lead to evidence-based portfolio decision-making. In addition, organizational politics may result in power-based portfolio decision-making while managerial intuition may lead to opinion-based decision-making. Firm cultural factors, including trust, collective ambition, and leadership style, influence how these evidence-, power-, and opinion-based processes are combined into a whole, and whether the firm’s processes are more rational and objectively made, or more politically and intuitively made.

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Gloria Barczak and Abbie Griffin

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Gloria Barczak and Abbie Griffin

This crucial book guides academics and researchers through the process of peer reviewing manuscript articles, outlining the methods and proficiencies required to write a high-quality review. Gloria Barczak and Abbie Griffin specifically highlight the importance of becoming a first-rate reviewer to early career scholars.
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Gloria Barczak and Abbie Griffin

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Edited by Mike Wright, David J. Ketchen, Jr. and Timothy Clark

This expanded second edition of a classic career guide offers fascinating insight into the publishing environment for the management discipline, drawing on a wealth of knowledge and experiences from leading scholars and top-level journal editors. Responding to the continuing emphasis on publishing in the top journals, this revised, updated and extended guide offers invaluable tips and advice for anyone looking to publish their work in these publications.
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Edited by Mike Wright, David J. Ketchen, Jr. and Timothy Clark

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Edited by David W. Stewart and Daniel M. Ladik

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Daniel M. Ladik and David W. Stewart

The (most) common mistake is not to “tell a story,” but only assemble different related parts. “Telling a good story” means to critically analyze what has been done before and demonstrate convincingly why something is changing. A significant contribution to knowledge does not happen in isolation and needs to be contextualized to the current situation.