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Edited by Caroline Elliott, Jon Guest and Elinor Vettraino

Games, Simulations and Playful Learning in Business Education takes a fresh, insightful look at original and innovative ways of incorporating games, simulations and play to enhance the quality of higher education learning and assessment across business and law disciplines. Chapters cover wide-ranging business areas such as marketing, accounting and strategy and include practical advice, tips and thoughts on how to strengthen existing learning techniques to include a fun element.
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Edited by Caroline Elliott, Jon Guest and Elinor Vettraino

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Edited by Adam Lindgreen, C. A. Di Benedetto, Joëlle Vanhamme and John Nicholson

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Edited by Adam Lindgreen, C. A. Di Benedetto, Joëlle Vanhamme and John Nicholson

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Edited by Adam Lindgreen, C. A. Di Benedetto, Joëlle Vanhamme and John Nicholson

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How to Fast-Track Your Academic Career

A Guide for Mid-Career Scholars

Edited by Adam Lindgreen, C. A. Di Benedetto, Joëlle Vanhamme and John Nicholson

This insightful book considers the challenges faced by researchers pursuing an academic career. From applying for grants to supervising PhD students, it utilises practical research and real experiences to illustrate how marketing scholars can strike a healthy working balance between teaching and research to find success in academia.
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Adam Lindgreen, C. Anthony Di Benedetto, Joëlle Vanhamme and John Nicholson

The idea for this book can be traced back to the editor’s desk at Industrial Marketing Management. The first two authors are the co-Editors-in-Chief of this journal, and they set out to write a series of short editorials aimed at providing guidance on writing and revising research manuscripts to the earlyor mid career business-to-business marketing academic. Working with Peter LaPlaca (former long-time editor of Industrial Marketing Management) and some of the leading authors appearing in that journal, a couple of editorials on successfully writing and revising articles appeared in the pages of Industrial Marketing Management in 2018. As the idea grew, it was clear that there were many other academic career challenges to be faced, as well as many opportunities specific to the business-to-business marketing scholar, and very few resources available for specific guidance or insight.

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Adam Lindgreen and C. Anthony Di Benedetto

Throughout this book, we have presented a wide range of responsibilities of the business academic: generating ideas, working with Ph.D. students, obtaining research funding, getting published, crossing boundaries and forming alliances with other functional areas and with industry, and making valid societal contributions - all while balancing personal and professional lives. We have attempted to present insights that will be helpful to early and mid-career academics in order to fast-track their career. While we have specifically taken the perspective of the business-to-business marketing academic, we believe that many of the insights will be valuable to academics in any business school department. We conclude with a few final thoughts on several of the key topics we have addressed in previous chapters.

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From Ivory Tower to Academic Commitment and Leadership

The Changing Public Mission of Universities

Amalya Oliver-Lumerman and Gili S. Drori

How is the public mission of universities to change in the face of today’s global challenges? How is the 21st Century university to balance its long-standing traditions and its commitment to teaching, research and commercialization with rapidly changing social needs and conditions worldwide? And how does the newly defined public role of the university reflect on changes to non-profit organizations in general? Amalya Oliver-Lumerman and Gili S. Drori offer a new model of academic commitment and leadership in response to questions about the new public role of the university.
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Edited by Eric W. Liguori and Mark Tonelli