The Essential Toolbox
Edited by Anna Spenceley
This comprehensive Handbook brings together practical advice from leading international practitioners in sustainable tourism. This guidance is not designed as a guide for long-term academic projects, but instead applies good research design principles within the parameters of modest timeframes and resources, to provide workable and rational step-by-step approaches to researching real-life challenges. The book’s contributors unpack how to undertake environmental, socio-cultural and economic assessments that establish the feasibility for new tourism ventures, or ascertain what impacts they have had over time. The book covers fundamentals for practitioners, such as how to conduct feasibility studies and business plans, and also addresses hot topics such as visitor management and overcrowding. The processes of transferring knowledge from academic research into practical applications are also addressed. This Handbook is critical for researchers at all levels, and particularly to those working within government institutions responsible for tourism and private tourism businesses. It is also an invaluable resource for practitioners, not-for-profit organizations and consultants that provide technical support in the planning, feasibility, development, operation and evaluation of sustainable tourism.
Destination marketing organisations (DMOs) seek to provide positive pre-travel online destination experiences (ODEs) to attract tourists. Thereby, DMOs understand official destination websites (ODWs) as central sources of information influencing tourists’ travel decisions. Although experiential marketing theory postulates that customers are reached through sensory, affective, intellectual, behavioural or social experiences, this theory has rarely been applied to analysing tourist experiences on ODWs. Past research and theories remain similar to models from product brands, yet fail to acknowledge the peculiarities of destination experiences. This research explores how users of ODWs experience unfamiliar tourist destinations in the pre-travel phase. To gain a deeper understanding of the nature of ODEs on ODWs, a qualitative multi-method study was conducted involving eye-tracking, retrospective think-aloud protocols, semi-structured interviews and video observations with 15 German millennials selected via purposeful sampling. Data was analysed in a qualitative directed content analysis following an abductive approach. Findings expand on previous theory by adding a spatio-temporal experience dimension. In the pre-travel phase, potential tourists explore the spatio-temporal accessibility of expected experiences and the experience density in the destination. Furthermore, this research provides new insights into the different dimensions of ODEs and proposes an advanced conceptual framework.
Animesh Tripathi, Stuart Hayes and Hazel Tucker
With an increase in tourists originating from Asia, the geographies of tourism have changed considerably in recent decades. Arguably, however, tourism scholarship remains largely Western-centric. In this research note, we focus on one particular area of tourism scholarship where Western-centrism may be especially problematic: tourist culture. As part of this, we draw on a case study of ‘lifestyle travel’ to illustrate the need for more inclusive, diverse and non-Western-centric (auto)ethnographic/(auto)biographical studies in tourist culture scholarship. In so doing, we argue that such studies may be especially useful for capturing the stories of ‘Others’, thus helping to broaden our knowledge base in light of tourism’s shifting geographies.
Aylin Akyıldız, Marie Duchene and Claudia Ba
This research note addresses the difficulties in acquiring interview partners within the Deutsche Forschungsgemeinschaft-funded project ‘Neighbourhood in the tourist trap? An examination on the changing residential quality through tourist accommodation in selected Berlin residential neighbourhoods’. The research project is analysing to what extent the quality of residential areas has changed as a result of tourist accommodation through a mixed-method approach. In order to ensure a differentiated database, one aim of the project was to interview residents with different durations of residency and educational levels, and to take into account the high density of people with a migration background in Berlin. Since Berliners of Turkish origin represent the largest group of people with a migration background in Berlin, it was in the interest of the research to make this group’s views visible and voices heard. In the research note we focus on the acquisition of Turkish Berliners and reflect on the question of why establishing contacts with Turkish Berliners was especially challenging. In order to answer this question, some hypotheses on non-response conduct will be sketched from which we draw our conclusions of an alteration of acquisition within the field of New Urban Tourism in Berlin.