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Philip H. Mirvis, Susan Albers Mohrman and Christopher G. Worley

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Philip H. Mirvis, Susan Albers Mohrman and Christopher G. Worley

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How to Do Relevant Research

From the Ivory Tower to the Real World

Philip H. Mirvis, Susan Albers Mohrman and Christopher G. Worley

Amidst rapid and fundamental shifts in the economic, geo-political, technological, and societal landscape, this cutting-edge book makes the timeless case that research can be informed by problems in the ‘real world’ and make important contributions to theory and practice.
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Edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg

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Big Data in Small Business

Data-Driven Growth in Small and Medium-Sized Enterprises

Edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg

This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.
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Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg

This is a book about big data in small businesses. How do small and medium-sized enterprises (SMEs), with limited resources, thrive in a context abundant with data? To address this central question from multiple viewpoints, we introduce a collection of experiences, insights, and guidelines from a variety of researchers, each of whom provides a piece to solve this puzzle.

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Edited by Nicolas Papadopoulos and Mark Cleveland

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Edited by Nicolas Papadopoulos and Mark Cleveland

The core objective of this book was to bring together the broad range of research on place, specifically associations with, attachments to, and the marketing of places: from place and nation branding to tourism destination image, and from a product‚Ä"place perspective (e.g., brand/country of origin) to a person-place perspective (e.g., connection, identity, and belongingness). Throwing caution to the wind, we metaphorically charted a course between Scylla and Charybdis: perhaps recklessly, like contemporary versions of Captain Ahab and Captain Bligh, we as editors and our contributors as subject experts navigated within and across different oceans of scholarship and knowledge. The task was to steer the allegorical Ship of State, much like the ‚Äòship on a course‚Äô it symbolizes (Merriam-Webster, 2020), through typically hard and often dangerous waters.

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Nicolas Papadopoulos and Mark Cleveland

We have made elsewhere the claim that ‘place’ is an omnipresent, central, and critical part of human life, and one of many sources on the Internet (www.rhymezone .com, 2020) conveniently provides a partial list of no fewer than 486 common phrases that include ‘place’ and help to show how true that claim is.

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Edited by Nicolas Papadopoulos and Mark Cleveland

This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.