Browse by title

You are looking at 1 - 10 of 446 items :

  • Business and Management x
  • Management and Universities x
Clear All
This content is available to you

Edited by Adam Lindgreen, C. A. Di Benedetto, Joëlle Vanhamme and John Nicholson

You do not have access to this content

Edited by Adam Lindgreen, C. A. Di Benedetto, Joëlle Vanhamme and John Nicholson

You do not have access to this content

Edited by Adam Lindgreen, C. A. Di Benedetto, Joëlle Vanhamme and John Nicholson

You do not have access to this content

How to Fast-Track Your Academic Career

A Guide for Mid-Career Scholars

Edited by Adam Lindgreen, C. A. Di Benedetto, Joëlle Vanhamme and John Nicholson

This insightful book considers the challenges faced by researchers pursuing an academic career. From applying for grants to supervising PhD students, it utilises practical research and real experiences to illustrate how marketing scholars can strike a healthy working balance between teaching and research to find success in academia.
This content is available to you

Adam Lindgreen, C. Anthony Di Benedetto, Joëlle Vanhamme and John Nicholson

The idea for this book can be traced back to the editor’s desk at Industrial Marketing Management. The first two authors are the co-Editors-in-Chief of this journal, and they set out to write a series of short editorials aimed at providing guidance on writing and revising research manuscripts to the earlyor mid career business-to-business marketing academic. Working with Peter LaPlaca (former long-time editor of Industrial Marketing Management) and some of the leading authors appearing in that journal, a couple of editorials on successfully writing and revising articles appeared in the pages of Industrial Marketing Management in 2018. As the idea grew, it was clear that there were many other academic career challenges to be faced, as well as many opportunities specific to the business-to-business marketing scholar, and very few resources available for specific guidance or insight.

You do not have access to this content

Adam Lindgreen and C. Anthony Di Benedetto

Throughout this book, we have presented a wide range of responsibilities of the business academic: generating ideas, working with Ph.D. students, obtaining research funding, getting published, crossing boundaries and forming alliances with other functional areas and with industry, and making valid societal contributions - all while balancing personal and professional lives. We have attempted to present insights that will be helpful to early and mid-career academics in order to fast-track their career. While we have specifically taken the perspective of the business-to-business marketing academic, we believe that many of the insights will be valuable to academics in any business school department. We conclude with a few final thoughts on several of the key topics we have addressed in previous chapters.

You do not have access to this content

From Ivory Tower to Academic Commitment and Leadership

The Changing Public Mission of Universities

Amalya Oliver-Lumerman and Gili S. Drori

How is the public mission of universities to change in the face of today’s global challenges? How is the 21st Century university to balance its long-standing traditions and its commitment to teaching, research and commercialization with rapidly changing social needs and conditions worldwide? And how does the newly defined public role of the university reflect on changes to non-profit organizations in general? Amalya Oliver-Lumerman and Gili S. Drori offer a new model of academic commitment and leadership in response to questions about the new public role of the university.
This content is available to you

Andrew Johnston and Robert Huggins

You do not have access to this content

Networks, SMEs, and the University

The Process of Collaboration and Open Innovation

Andrew Johnston and Robert Huggins

Exploring the process of university collaboration from the perspective of small- and medium-sized enterprises (SMEs), this book offers an in-depth examination of the collaboration process, dispelling the myth of the disengagement of these firms. Andrew Johnston and Robert Huggins present a thorough account of how SMEs can ‘unlock the ivory tower’ and gain access to university knowledge to support their own innovation.
This content is available to you

Andrew Johnston and Robert Huggins