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Chapter 11: B2B branding: a review and research agenda for turbulent times
Susan M. Mudambi
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A Research Agenda for Brand Management in a New Era of Consumerism
Susan M. Mudambi
Published:
15 Sep 2023
Collection:
Business 2023
Chapter 3: Brand architecture: a literature review and future research directions
M. Berk Talay
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M. Billur Akdeniz
, and
Janell D. Townsend
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A Research Agenda for Brand Management in a New Era of Consumerism
M. Berk Talay
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M. Billur Akdeniz
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Janell D. Townsend
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15 Sep 2023
Collection:
Business 2023
Chapter 5: Brand value co-creation: field emergence, applications, measurement and future research directions
Michela Mingione
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Samuel Kristal
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A Research Agenda for Brand Management in a New Era of Consumerism
Michela Mingione
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Samuel Kristal
Published:
15 Sep 2023
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Business 2023
Chapter 14: Building brands for nonprofit organisations: a review of current themes and future research directions
Zoe Lee
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A Research Agenda for Brand Management in a New Era of Consumerism
Zoe Lee
Published:
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Business 2023
Chapter 10: The coming of age of internal brand management research: looking back to look forward
Ceridwyn King
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Enrique Murillo
, and
Lina Xiong
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A Research Agenda for Brand Management in a New Era of Consumerism
Ceridwyn King
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Enrique Murillo
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Lina Xiong
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Business 2023
Chapter 6: Consumer responses to branding
Kevin Kam Fung So
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Jing Li
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Hyunsu Kim
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Kevin Kam Fung So
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Jing Li
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Hyunsu Kim
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Business 2023
Chapter 1: Design-led brand management: a new territory
Catarina Lelis
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Beatriz Itzel Cruz-Megchun
, and
Yujia Huang
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Catarina Lelis
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Beatriz Itzel Cruz-Megchun
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Yujia Huang
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Chapter 12: Destination branding
Asli D.A. Tasci
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Ady Milman
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A Research Agenda for Brand Management in a New Era of Consumerism
Asli D.A. Tasci
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Ady Milman
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Chapter 2: The emergence and evolution of corporate branding
Nicholas Ind
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A Research Agenda for Brand Management in a New Era of Consumerism
Nicholas Ind
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Business 2023
Chapter 4: How does brand equity work? A review of theory and a research agenda
Salvador del Barrio-García
,
María Eugenia Rodríguez-López
, and
Álvaro J. Rojas-Lamorena
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A Research Agenda for Brand Management in a New Era of Consumerism
Salvador del Barrio-García
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María Eugenia Rodríguez-López
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Álvaro J. Rojas-Lamorena
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15 Sep 2023
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