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Chapter 11: B2B branding: a review and research agenda for turbulent times
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in A Research Agenda for Brand Management in a New Era of Consumerism
Published:
15 Sep 2023
Collection:
Business 2023
Chapter 23: Boosting quality of megaprojects through governance mechanisms: perspectives of mega water transfer projects in China
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Chapter
in Research Handbook on the Governance of Projects
Published:
15 Sep 2023
Collection:
Business 2023
Chapter 3: Brand architecture: a literature review and future research directions
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Chapter
in A Research Agenda for Brand Management in a New Era of Consumerism
Published:
15 Sep 2023
Collection:
Business 2023
Chapter 5: Brand value co-creation: field emergence, applications, measurement and future research directions
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in A Research Agenda for Brand Management in a New Era of Consumerism
Published:
15 Sep 2023
Collection:
Business 2023
Chapter 14: Building brands for nonprofit organisations: a review of current themes and future research directions
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Chapter
in A Research Agenda for Brand Management in a New Era of Consumerism
Published:
15 Sep 2023
Collection:
Business 2023
Chapter 3: Classic perspectives on project governance: transaction cost economics, agency theory, and stewardship theory
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Chapter
in Research Handbook on the Governance of Projects
Published:
15 Sep 2023
Collection:
Business 2023
Chapter 10: The coming of age of internal brand management research: looking back to look forward
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Chapter
in A Research Agenda for Brand Management in a New Era of Consumerism
Published:
15 Sep 2023
Collection:
Business 2023
Chapter 6: Consumer responses to branding
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Chapter
in A Research Agenda for Brand Management in a New Era of Consumerism
Published:
15 Sep 2023
Collection:
Business 2023
Chapter 13: Contractual and relational governance for sustainability: case study of a PPP megaproject in India
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Chapter
in Research Handbook on the Governance of Projects
Published:
15 Sep 2023
Collection:
Business 2023
Chapter 18: Cultural practices of governing megaprojects
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Chapter
in Research Handbook on the Governance of Projects
Published:
15 Sep 2023
Collection:
Business 2023