The chapter provides a conceptual analysis of the general notion of innovation, informed by empirical results and with an eye to practical applications. Innovation is distinguished from creativity on the one hand and entrepreneurship on the other, but defined broadly enough to comprise much more than technological inventiveness (for example social innovation). The popular two-step model of innovation processes is criticized and instead an integrated model is proposed as a superior alternative. The notions of macro- and micro-innovation are supplemented by a notion of still subtler, process-immanent improvements. Finally, the close relationship between innovation and learning is examined.
Søren Harnow Klausen
S. Ramesh Kumar and Svetla T. Marinova
Sergei F. Sutyrin and Irina V. Vorobieva
Durdana Ozretic-Dosen, Vatroslav Skare and Zoran Krupka
Edited by Marin A. Marinov
Edited by Eric Shiu
Traditionally functionality and aesthetics are two main aspects that product designers use to design innovate a product. With the increasing emphasis on environmental sustainability, in recent years sustainability has gradually become another important aspect that product designers also consider in the product design innovation process. This study focuses on scrutinizing the trade-offs of functionality, aesthetics and sustainability from the consumer perspective. Results of consumer experiments demonstrate that these trade-offs are more complex than originally thought. The self-identity theory has been used to help explain these trade-offs.
Dan A. Petrovici, Svetla T. Marinova and Marin A. Marinov
One main reason why Homo sapiens rule the world is because they are being more creative than other tribes. By the same token, organizations that are more creative can survive longer and better than their less creative counterparts. In this study, the author provides her insights into the meaning of creativity, the myths of creativity, and the recipe for creativity.