This chapter describes how methods and theories developing within the field of future-oriented technology analysis can be implemented in technology- dependent innovation and research practices. It focuses on and defines one such method – technology-oriented scenario analysis, and departs from the premise that technology and information technologies have become structural drivers of change, and the awareness that any medium- or long-term innovation plan cannot exclude reflections about probable and possible future technological developments. The chapter presents combined theoretical and methodological models that explain the theoretical premises of contemporary methods based on future foresight and future forecast (ranging from traditional expert knowledge and speculative foresight to contemporary “algorithmic predictive computing” and artificial intelligence-based analysis of big data). It argues that technology forecast and foresight methods should be understood as new, necessary, and dynamic processes of organizational intelligence, designed to activate key and dependent actors to participate in a constant innovation process inspired by, and aware of, these possible future technological scenarios. The chapter details the steps involved in technology-oriented scenario analysis, and describes how this method can be implemented and used by businesses or other institutional entities to prepare, or contribute towards shaping, these possible future scenarios.
This chapter illustrates the application of Future Workshops to engage users and employees in services innovation. The overall aim is to develop innovation ideas that can be useful and beneficial to service organizations, in collaboration, however, between the organizations and the researchers, in the frames of engaged scholarship (Van de Ven, 2007). The specific organization where the Future Workshops were conducted was Roskilde University Library (RUB). The purpose of the Future Workshops was to get ideas to improve the library’s face-to-face, electronic services (e-services) as well as the library’s physical facilities. The major finding of the study is that Future Workshops can be a useful method for engaging research in services innovation both from a practice and a research point of view.
Flemming Sørensen and Francesco Lapenta
This introductory chapter of the service innovation research methods book introduces the aim and purpose of the book. It describes the theoretical framework that underpins the book and its individual chapters. The framework includes considerations about a) the theoretical and methodological dimensions of service innovation, b) contemporary trends in service innovation and research, and c) society’s expectations of service innovation research. Additionally, the chapter introduces the content of the individual chapters and thus provides an overview of the contents of the book.
Claire Esther Staddon Forder
Triple helix frameworks, a concept evolving from the knowledge economy, are innovation frameworks caused by the positive overlap of policy–industry–academia which become locked into a new structure offering innovation potential. These structures are typically known as triple helix projects. This chapter examines the development of a triple helix project, and looks at which service innovation and research potentials and barriers are embedded in triple helix projects due to inherently diverse helical worldviews. The chapter reveals which helical worldview characteristics foster service innovation and research, and which worldviews can hinder service innovation and research due to unbridgeable worldview differences. Finally, a discussion of the implications these worldview differences have for service innovation and research is undertaken, and suggestions about how to bridge seemingly unbridgeable worldview gaps are offered.
In this chapter the potential of service innovation field experiments is emphasised. The chapter argues that field experiments can sustain the development of new service innovation processes that can increase service organisations’ innovativeness. Thus they comply with society’s call for collaboration between academia and businesses and for the development of practically relevant knowledge. Furthermore service innovation field experiments are argued to provide researchers with new knowledge about service innovation processes that could not be gained using other methods because they can test prototypes of service innovation procedures. The chapter illustrates the potential of field experiments in service innovation research by the example of a simple experiment in a hotel where the joint development of new practices led to service innovations.
This chapter focuses on social media in service innovation research. Specifically, the chapter presents the use of blogs as a particular type of social media as a means for collecting ideas in open innovation processes for service innovation in engaged research (Van de Ven, 2007). The specific service sector in which the method is applied is the research library sector. The results of the study show that, from a practical point of view, blogs can contribute to generating service innovation ideas from the users, that are useful to organizations. From a research point of view the study confirms that social media such as blogs can indeed be useful in service innovation research processes. However the method presents also a number of limitations, mostly regarding expectations as to the number of posted ideas, the layout of the blogs and reaching out to potential users.
Edited by Flemming Sørensen and Francesco Lapenta
This chapter treats quantitative instruments to measure input to and output from innovation processes at the micro or firm level of service innovation processes. The aim is to develop a tool that can be used by service firms. It is not sufficient to develop a theoretical instrument; service firms should also use the measure if we are to get a valid measure and service firms are to get a useable decision tool. The chapter presents research that theoretically develops an appropriate measurement instrument and tests whether service firms would be likely to use it. The test is carried out in two steps: a long-term discussion in a group of service innovation managers, followed by exploratory experiments in two service firms. The conclusion presents a suggestion for a measurement model.
Anne Vorre Hansen
The aim of the chapter is to discuss the possible use of narrative methodology in service innovation research by giving an empirical example of a service innovation process deeply rooted in narrative methodology. To take a narrative approach is to acknowledge stories as being conditional for human organizing and socializing. Therefore, narrative analysis is seen as a way to explore experiences and to play with future scenarios. As such, narratives have been used both to gain insight about customers and to create new stories of service relationships. The chapter presents the design, process and outcome of an innovation workshop, held in a non-profit housing association in Denmark. The case reveals how creating stories seems intuitive to the participants and how employees and residents, by co-creation of new “service” stories, found a neutral place for development, which is why the process in itself became an outcome. The intention is to present the framework of narrative methodology as a profitable mindset in service innovation processes rather than to present a fixed method. Hopefully, the chapter will be an inspiration for both doing and studying service innovation prospectively.
Anne Rørbæk Olesen
This chapter argues for the usefulness of visual mapping techniques for performing qualitative analysis of complex service innovation processes. Different mapping formats are presented, namely, matrices, networks, process maps, situational analysis maps and temporal situational analysis maps. For the purpose of researching service innovation processes, the three latter formats are argued to be particularly interesting. Process maps can give an overview of different periods and milestones in a process in one carefully organized location. Situational analysis maps and temporal situational analysis maps can open up complexities of service innovation processes, as well as close them down for presentational purposes. The mapping formats presented are illustrated by displaying maps from a research project example, and the chapter is concluded with a brief discussion of the limitations and pitfalls of using visual mapping techniques.