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Towards a discursive research agenda for organizational psychology

Patrizia Hoyer, Chris Steyaert and Julia C. Nentwich

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Tourists in rural settings

Gunjan Saxena

Chapter 5 looks at the role of tourists in the co-creation of a place and, taking stock of their agency, illustrates how they engage with various elements of rurality in the process of meaning-making through experiential consumption. The emphasis is on exploring dimensions of visitors’ experience of rurality in an intimate and imaginative fashion as in their quest for authentic experiences, and how elements of people’s real and daily lives transform into objects of desire.
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Rural residents and tourism

Gunjan Saxena

Chapter 6 examines multiple narratives tied to the identity and the agency of rural communities and the role they have in place-making processes. Broadly, the discussion engages with the different frames of reference communities apply in crafting their own place identity that can subvert the marketing processes conceived and executed by agencies. Further, given the fluid identities of rural residents, it emerges that the notion of ‘host’ and ‘guest’ as discrete categories is no longer tenable.
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Rural firms

Gunjan Saxena

Chapter 4 explores the business dynamics of rural firms as they (re)create and enliven a place through their narrative performances in the marketplace. Aspects of the unique individualism of firm owner-managers unfold in the particular meanings they ascribe to the place and appropriate for commerce, and the socio-cultural interface with other firms. The emphasis is on illustrating how from the available ensemble of services, amenities and other place elements (such as experiences) offered, they ultimately produce and market their own piece of place.
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Re-imagining rurality

Gunjan Saxena

Chapter 2 examines the different levels at which rural and rurality is being (re)imagined by actors’ overlapping identities and their creative practices. Focusing on rural place marketing efforts in different contexts, the chapter prepares a defence for realising the potential for rural tourism in unusual places such as the fringe areas and slums.
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Probing the power of entrepreneurship discourse: an immanent critique

Pascal Dey

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The politics of place marketing

Gunjan Saxena

Chapter 3 focuses on different narratives operating at varied spatial scales geared towards bringing the tourist experientially closer to the place. A key challenge lies in approaching place marketing from the angle of either informal discourses (i.e. subjective) or official discourses that objectify the place. The discussion underlines how multiple/overlapping place narratives add vibrancy to sites and bestow unique uses and meanings on them.
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Performing participation: reassembling a new museum

Christoph Michels

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Part-time work as resistance: the rhetorical interplay between argument and counter-argument

Patrizia Hoyer and Julia C. Nentwich

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Multilingual organizations as ‘linguascapes’ and the discursive position of English

Chris Steyaert, Anja Ostendorp and Claudine Gaibrois