Preview Citation

Download

Grabner-Kräuter, S., & Kaluscha, E. A. (20082008). "Consumer Trust in Electronic Commerce: Conceptualization and Classification of Trust Building Measures". In Trust and New Technologies: Marketing and Management on the Internet and Mobile Media. . Cheltenham, UK: Edward Elgar Publishing. doi: https://doi.org/10.4337/9781848445086.00009