Chapter 1: Introduction in: Social Marketing and Behaviour Change

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Chapter 1: Introduction

Linda Brennan

,

Wayne Binney

,

Lukas Parker

,

Torgeir Aleti

, and

Dang Nguyen

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Category:: Monograph Chapter

Published:: 26 Dec 2014

Page Range:: 1–4

Collection:: Business 2014

DOI:: https://doi.org/10.4337/9781782548157.00008

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Cover Social Marketing and Behaviour Change

Social Marketing and Behaviour Change

Monograph Book

Published:: 26 Dec 2014

Print ISBN:: 9781782548140

eISBN:: 9781782548157

DOI:: https://doi.org/10.4337/9781782548157

Pages:: 448

Collection:: Business 2014

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Front Matter
Chapter 1: Introduction
PART I: Theories and their uses in social marketing
- Chapter 2: Theories and their uses in social marketing
PART II: Rational economic models (cognitive models)
PART III: Behavioural models (conative models)
PART IV: Emotional models (affective models)
PART V: Socio-cultural ecological models
PART VI: Multi-theory models
PART VII: ‘Buying’ or ‘consumer’ behaviour decision models
PART VIII: Social change models in social marketing
PART IX: Social marketing and behaviour change: where to from here?
- Chapter 26: Social marketing and behaviour change: where to from here?
Bibliography
Appendix: summary of models
Index

Subjects
- Business and Management
  - Marketing
- Politics and Public Policy
  - Public Policy

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