Chapter 1: What I set out to study and why
Saras D. Sarasvathy
Category:
Monograph Chapter
Published:
28 Jan 2022
Page Range:
2–18
Collection:
Business 2022
DOI:
https://doi.org/10.4337/9781839102585.00011
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Chapter 1 is an outline of the study - from motivation to results. Here I lay out key research issues of interest to any scholar of entrepreneurship and explain why and how the expertise perspective from cognitive science would be useful. In a nutshell, I created a 17 page problem set of 10 typical decisions in a startup firm and had a reasonably representative sample of 27 expert entrepreneurs think aloud continuously as they solved the problems. The think-aloud protocols were collected on tape and the transcriptions of the tape formed the primary data for the study. I end the chapter with a summary of major findings.
Cover Effectuation
Effectuation
Monograph Book
Published:
28 Jan 2022
Print ISBN:
9781839102578
eISBN:
9781839102585
DOI:
https://doi.org/10.4337/9781839102585
Pages:
328
Collection:
Business 2022
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