Ad Exchange
Category:
Chapter
Published:
16 Jul 2024
Collection:
Law 2024
Keywords:
Trust; Privacy; Security; Cybersecurity; Data Protection; Identity
Open access

An ad exchange is a platform where publishers can auction slots for online advertisements, for which advertisers can bid, often facilitated by an ad network. For instance, after a user clicks on a link, the publisher may set up an auction for a banner on the webpage, using data about the user to enable effective targeted advertising. The auction will be concluded in the short period while the page is being rendered for the user, and the advert will appear instantly.

See also: BEHAVIOURAL ADVERTISING

Cover Dictionary of Privacy, Data Protection and Information Security
Dictionary of Privacy, Data Protection and Information Security
Reference & Dictionaries
Published:
16 Jul 2024
Print ISBN:
9781035300914
eISBN:
9781035300921
DOI:
https://doi.org/10.4337/9781035300921
Pages:
652
Collection:
Law 2024
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Front Matter
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A
A29WP
Abortion
Abstract
Accessibility
Access control
Access Control List (ACL)
Access Point
Accountability
Account Management
Account Take Over (ATO)
Accuracy
ACL
Additivity
Adequacy
ADF
Ad Hoc Network
Ad Network
Adtech
Advanced Electronic Signature
Advanced Encryption Standard (AES)
Adversary
Adware
AES
Affinity Analysis
Aggregation
Agreement
AI
Algorithm
American Data Privacy and Protection Act
Analogue Hole
Analysis Server
Analytical Completeness
Analytical Validity
Anomaly Detection
Anonymisation
Anonymisation Decision-Making Framework (ADF)
Anonymising Proxy
Anonymity
Anonymous Search Engine
Anti-Discrimination Law
Anti-Malware Software
Anti-Virus Software
APEC Privacy Principles
API
APP
Application (App)
Application Layer Attack
Application Programming Interface (API)
Appropriate Safeguards
Appropriate Technical and Organisational Measures
Appropriation of Name or Likeness
AR
Article 29 Working Party (A29WP)
Artificial Intelligence (AI)
AS
Asset
Associational Privacy
Assured Data Deletion
Asymmetric Cryptography
Asymmetric Information
ATO
Attack
Attacker
Attack Model
Attack Surface
Attack Tree
Attack Vector
Attentional Privacy
Attention as a Resource
Attention Tracking
Attitude–Behaviour Gap
Attribute
Attribute Disclosure
Attribution
Audit Trail
Augmented Reality (AR)
Authentication
Authorisation
Automated Decision-Making
Autonomous System (AS)
Autonomy
Auxiliary Data
Auxiliary Information
Auxiliary Knowledge
AVAILABILITY
Awareness
B
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C
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D
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E
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F
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G
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H
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I
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J
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K
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L
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M
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N
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O
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P
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Q
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R
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S
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T
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U
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V
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W
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X
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Y
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Z
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