Chapter 1: Drivers of customer equity
Roland T. Rust
,
James Kim
,
Yue Dong
,
Tom J. Kim
, and
Seoungwoo Lee
Category:
Handbook Chapter
Published:
30 Jan 2015
Page Range:
17–43
Collection:
Business 2015
DOI:
https://doi.org/10.4337/9781781004982.00007
Full access
Cover Handbook of Research on Customer Equity in Marketing
Handbook of Research on Customer Equity in Marketing
Edited by
V. Kumar
and
Denish Shah
Handbook
Published:
30 Jan 2015
Print ISBN:
9781781004975
eISBN:
9781781004982
DOI:
https://doi.org/10.4337/9781781004982
Pages:
c 528
Collection:
Business 2015
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