Chapter 1: Introduction to the Research Handbook on Economic Diplomacy
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Peter A.G. van Bergeijk and Selwyn Moons discuss the emergence of the concept of economic diplomacy in the fields of Accounting, Business Economics, Conflict Studies, Development Studies, International Economics, International Relations, International Trade, Management Science, Peace Science, Political Science and Public Finance. The focus should be on bilateral activities such as nation branding, trade missions, trade fairs and network activities of embassies and consulates and the impact of these tools on import, export and Foreign Direct Investment. The field should extend beyond the traditional boundaries of commercial diplomacy and business diplomacy and also cover the not-for-profit-sector, including universities and other knowledge institutes, the health sector, the cultural sector, NGO’s etc. One key finding for research is the need to consider significant heterogeneities with respect to (the efficacy of) instruments, countries, institutions levels of development and behavior and decision-making of firms.