Chapter 1: Data collection procedure equivalence in emerging economy market research
Pervez N. Ghauri
and
Agnieszka Chidlow
Category:
Handbook Chapter
Published:
28 Apr 2017
Page Range:
9–29
Collection:
Business 2017
DOI:
https://doi.org/10.4337/9781784713171.00008
Full access
Cover Research Handbook of Marketing in Emerging Economies
Research Handbook of Marketing in Emerging Economies
Edited by
Marin A. Marinov
Handbook
Published:
28 Apr 2017
Print ISBN:
9781784713164
eISBN:
9781784713171
DOI:
https://doi.org/10.4337/9781784713171
Pages:
c 328
Collection:
Business 2017
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