Chapter 1: New product development research: consolidating the present and guiding the future
Peter N. Golder
and
Debanjan Mitra
Category:
Handbook Chapter
Published:
23 Feb 2018
Page Range:
3–10
Collection:
Business 2018
DOI:
https://doi.org/10.4337/9781784718152.00007
Full access
Cover Handbook of Research on New Product Development
Handbook of Research on New Product Development
Edited by
Peter N. Golder
and
Debanjan Mitra
Handbook
Published:
23 Feb 2018
Print ISBN:
9781784718145
eISBN:
9781784718152
DOI:
https://doi.org/10.4337/9781784718152
Pages:
480
Collection:
Business 2018
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