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About the editors and authors
Carsten Lund Pedersen
,
Adam Lindgreen
,
Thomas Ritter
, and
Torsten Ringberg
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Category:
Monograph Chapter
Published:
21 Sep 2021
Page Range:
xi–xviii
Collection:
Business 2021
DOI:
https://doi.org/10.4337/9781839100161.00006
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PDF
Big Data in Small Business
Edited by
Carsten Lund Pedersen
,
Adam Lindgreen
,
Thomas Ritter
, and
Torsten Ringberg
Monograph Book
Published:
21 Sep 2021
Print ISBN:
9781839100154
eISBN:
9781839100161
DOI:
https://doi.org/10.4337/9781839100161
Pages:
272
Collection:
Business 2021
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Table of Contents
Front Matter
Copyright
Contents
Figures
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About the editors and authors
Introduction to Big Data in Small Business
Part I: Foundations: getting the basics right
Chapter 1: Building small business utopia: how artificial intelligence and Big Data can increase small business success
Chapter 2: GDPR compliant processing of big data in small business
Chapter 3: Big Data and SMEs
Part II: Capabilities: getting digitization right
Chapter 4: Value-creation for Industry 4.0 and SMEs data-driven growth: strategies and resource alignment
Chapter 5: Analyzing and developing digitization capabilities for data-driven projects in SMEs
Chapter 6: How a glass-processing SME developed its big data competence
Chapter 7: Big data in and for small business: data excellence in SMEs through engagement in university partnerships
Part III: Functions: getting all business areas into big data mode
Chapter 8: Capitalizing on human capital analytics in small and medium-sized enterprises
Chapter 9: How experimental data can optimize e-learning
Chapter 10: How do big data impact business market relationships?
Chapter 11: Revenue blueprinting: identifying growth potential using customer data and customer insights
Part IV: Transformations: getting there the right way
Chapter 12: Transforming small and medium-sized enterprises (SMEs) to digitally enabled landscapes
Chapter 13: Facilitating big data transformation in Danish SMEs: insights for managers
Index
Subjects
Business and Management
Knowledge Management
Organisational Innovation
Organisation Studies
Strategic Management
Innovation and Technology
Knowledge Management
Organisational Innovation
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