Chapter 1: Introduction
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This chapter introduces the book A Research Agenda to Event Management. The book discusses key topics of event management research over ten chapters. The chapters cover core topics that have been emerging within event management research over recent decades and are appearing in the current academic debate. A brief exposé of challenges for events in today’s society and the last decades of event management research describes the development of a field from its origin in economics and business administration research to the multi-disciplinary field that it is today with influences from, for example, sociology, politics and cultural studies. In the book, the chapters are divided into three overarching themes: Events in Society, the Event Consumer and the Event Organization.