Introduction: the country vs. place and marketing vs. branding conundrum
Category:
Monograph Chapter
Published:
17 Sep 2021
Page Range:
1–7
Collection:
Business 2021
DOI:
https://doi.org/10.4337/9781839107375.00008
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We have made elsewhere the claim that ‘place’ is an omnipresent, central, and critical part of human life, and one of many sources on the Internet (www.rhymezone .com, 2020) conveniently provides a partial list of no fewer than 486 common phrases that include ‘place’ and help to show how true that claim is.
Cover Marketing Countries, Places, and Place-associated Brands
Marketing Countries, Places, and Place-associated Brands
Monograph Book
Published:
17 Sep 2021
Print ISBN:
9781839107368
eISBN:
9781839107375
DOI:
https://doi.org/10.4337/9781839107375
Pages:
392
Collection:
Business 2021
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