This chapter introduces the context of digital entrepreneurship as a disruptive form of new venture creation in the digital age. It conceptualizes the phenomenon and its distinctive typologies. The typologies are differentiated in relation to traditional entrepreneurship along the lines of digitization and physicality, which are either core or peripheral to new venture ideas and market offerings. Digitized market offerings manifested in digital artifacts and digital platforms are the purview of digital entrepreneurship. When applied across the economy, they have a transformative and disruptive impact on society. The process of creating and applying digital artifacts and digital platforms to the economy has undermined traditional theories of value creation, particularly those rooted in assumptions of spatial and temporal boundedness. Consequently, this book examines how this paradigm-shifting form of entrepreneurship emerges while upending established theoretical and practical assumptions of value creation in the digital age.
