Chapter 1: Beginning with an idea - Warby Parker: revolutionizing the way eyeglasses are sold and social entrepreneurship is carried out
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This case tells the story of the startup and growth of Warby Parker. The company grew out of a need of one of the founders for a pair of inexpensive eyeglasses while he was backpacking in Europe as a student. When he returned home, he discussed his idea with three other students at the Wharton School at the University of Pennsylvania, and they launched the company online in 2010. By 2020, the company had opened brick-and-mortar stores and become involved in a disruptive version of the traditional “buy-one/give-one” model of social entrepreneurship. For a company that had grown so fast and added so many segments in such a sort period of time, the future held the promise of being very interesting.

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