Chapter 1: Introduction to How to Design and Develop a Business Research Project
Full access

In this chapter the book’s context (the rigor/relevance debate in business schools) and the target audience (students/executive program participants in business schools or economic departments in universities) are introduced. The structure of the book, mirroring the structure of a research project, is outlined, and key components (bias, elaboration and practitioner boxes are introduced.

  • Augier, M., March, J.G. & Sullivan, B.N. (2005). Notes on the evolution of a research community: Organization studies in Anglophone North America, 1945_2000. Organization Science, 16: 85_95.

  • Bell, E., Bryman, A. & Harley, B. (2022). Business Research Methods (6th ed.). Oxford: Oxford University Press.

  • Bergstrom, C.T. & West, J.D. (2020). Calling Bullshit: The Art of Scepticism in a Data-Driven World. London: Penguin UK.

  • Brandolini, A. (2014). Bullshit asymmetry principle. In Conference presentation, XP2014, Rome (Vol. 30, May).

  • Donald, M., Spiegelhalter, D.J., Taylor, C.C. and others. (1994). Machine learning. Neural and Statistical Classification 13.

  • Elliott, K., Price, R., Shaw, P., Spiliotopoulos, T., Ng, M., Coopamootoo, K. & van Moorsel, A. (2021). Towards an equitable digital society: Artificial Intelligence (AI) and Corporate Digital Responsibility (CDR). Society, 58(3): 179_188.

  • Eubanks, V. (2018). Automating Inequality: How High-Tech Tools Profile, Police, and Punish the Poor. New York: Picador, St. Martin’s Press.

  • Gulati, R. (2007). Tent poles, tribalism, and boundary spanning: The rigor-relevance debate in management research. Academy of Management Journal, 50: 775_782.

  • Helsper, E.J. (2021). The Digital Disconnect: The Social Causes and Consequences of Digital Inequalities. London: Sage Publications.

  • Hodgkinson, G.P. & Rousseau, D.M. (2009). Bridging the rigour–relevance gap in management research: It’s already happening! Journal of Management Studies, 46(3): 534_546.

  • IEEE (2021). Standard Model Process for Addressing Ethical Concerns during System Design, ISBN(s): 9781504476874, 9781504476881, 9781504479356

  • Khurana, R. & Spender, J.C. (2012). Herbert A. Simon on what ails business schools: More than ‘a problem in organizational design’. Journal of Management Studies, 49(3): 619_639.

  • Kissinger, H.A., Schmidt, E. & Huttenlocher, D. (2021). The Age of AI and Our Human Future. London: John Murray.

  • Pasquale, F. (2015). The Black Box Society: The Secret Algorithms That Control Money and Information. Cambridge, MA: Harvard University Press.

  • Simon, H.A. (1967). The business school: A problem in organizational design. Journal of Management Studies, 4(1): 1_16.

  • Stahl, D. & Pickles, A. (2018). Fact or fiction: Reducing the proportion and impact of false positives. Psychological Medicine, 48(7): 1084_1091.

  • Swift, J. (1710). Political lying. The Examiner. 11 September 1710.

  • Toreini, E., Aitken, M., van Moorsel, A., Elliott, K. & Coopamootoo, K. (2020). The relationship between trust in AI and trustworthy machine learning technologies, ACM Fairness, Accountability and Transparency Conference 2020. Barcelona: ACM.

  • Vermeulen, F. (2005). On rigor and relevance: Fostering dialectic progress in management research. Academy of Management Journal, 48(6): 978_982.

  • Vines, J., McNaney, R., Holden, A., Poliakov, I., Wright, P. & Olivier, P. (2017). Our year with the glass: Expectations, letdowns and ethical dilemmas of technology trials with vulnerable people. Interacting with Computers, 29(1): 27_44.

  • Wakefield, A., Murch, S., Anthony, A., Linnell, J., Casson, D., Malik, M., Berelowitz, M., Dhillon, A., Thomson, M., Harvey, P., Valentine, A., Davies, S. & Walker-Smith, J. (1998). RETRACTED: Ileal-lymphoid-nodular hyperplasia, non-specific colitis, and pervasive developmental disorder in children. The Lancet, 351(9103): 637–641.