This chapter provides a context for the book and its chapters by addressing issues such as the competitive environment, student and staff internationalization (e.g. in terms of recruiting the best students or academic faculty, and gaining the largest number of students or research funding), and drivers for sustainability. These issues have implications for quality education and for business schools embracing the United Nations Sustainable Development Goals (SDGs). It defines what sustainability covers, and outlines key criticisms that business schools face notably in regards to not meeting stakeholder needs and promoting mindsets that may generate unethical behaviours. It argues that the call for change is such from accreditation bodies, governmental and non-governmental agencies, businesses and the media, that business schools have no choice but to embark on a paradigm shift. This shift should result in business schools embedding the SDGs in their research, education and operations.