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Spencer Moore, Stephanie Child, Yun-Hsuan Wu and Jennifer Mandelbaum

This chapter explores the basis of the sociology of networks. For example, weak ties are best to convey social capital, while strong ties like family members or close friends are not as effective in generating benefits. The chapter applies these concepts and others to describe cases of health interventions that result in increased physical exercise as well as reduced problem drinking, smoking, obesity, and improved mental health.