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Edited by Frank Hoy, Rozenn Perrigot and Andrew Terry

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Edited by Frank Hoy, Rozenn Perrigot and Andrew Terry

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Frank Hoy, Rozenn Perrigot and Andrew Terry

This chapter begins with an overview of the significant role that the franchise model plays in the global economy. Despite the number of enterprises, volume of revenues generated, and jobs created, franchising has received relatively little attention in scholarly publications and in educational programmes. Prior literature reviews are cited, highlighting subjects that have received some attention. Brief previews of the other chapters in the Handbook are provided. The chapter and the entire Handbook are offered as encouragement for further research into franchising.