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Peter Fredman, Jan Vidar Haukeland, Liisa Tyrväinen, Stian Stensland and Sandra Wall-Reinius

This chapter provides an overview of nature-based tourism in a Nordic context, primarily looking at Norway, Sweden and Finland. Most of the world see the Nordic countries as a region characterized by common ideas and values like openness, trust and sustainability. The landscape includes iconic attractions with fjords, mountains and glaciers, as well as extensive forest and freshwater resources. Much of the region also share long traditions of outdoor recreation practices (friluftsliv) including the Right of Public Access which influence opportunities for nature-based tourism. This chapter provides a description of key characteristic of the Nordic region as a nature-based tourist destination. It covers the transformation from extractive and natural resource-based economies to service-oriented businesses through an emerging nature-based tourism sector. This includes the demand and supply of nature-based tourism product, relationship with nature protection, public access to nature and how to govern impacts from nature-based tourism.