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Ariel Nian Gani, Allard C. R. van Riel, Sandra Streukens and Andreas Größler

The extant research suggests that entrepreneurial decision-making effectiveness is somehow influenced by the use of intuition and rationality, as well as entrepreneurs’ abilities to deal with combinations of (high levels of) environmental volatility and time pressure. However, previous research has been unable to identify how decision-makers should appropriately combine or alternate between intuition and rationality when dealing with the aforementioned circumstances in order to maximize their decision-making effectiveness. We propose an innovative approach using qualitative comparative analysis (QCA), which departs from the notion that decision-making effectiveness is associated with specific configurations of conditions and the use of cognitive facilities. We propose an agenda for future research based on our findings.