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Francesca Maria Cesaroni and Annalisa Sentuti

In this chapter, we analyse daughters’ positions in family businesses and reasons beyond those, including daughters’ personal preferences and motivations. The purpose of the chapter, in particular, is to understand how daughters’ desires and expectations contribute to determining the role they actually play in the family business and if this role is consistent with their ambitions. A multiple case study has been carried out to gather data through in-depth, semi-structured, face-to-face interviews. Case analysis made it possible to identify a typology of four daughters’ profiles, characterized by a different combination between daughters’ expectations and their actual roles in their family business.