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Deepa Chandrasekaran and Gerard J. Tellis

The authors critically examine models of the diffusion of new products and the turning points of the diffusion curve in this chapter, emphasizing the drivers, specifications, and estima_tion methods. Important generalizations are provided about the characteristics of the diffusion process and stages of the product life cycle.

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Gerard J. Tellis, Rajesh K. Chandy and Jaideep C. Prabhu