The authors critically examine models of the diffusion of new products and the turning points of the diffusion curve in this chapter, emphasizing the drivers, specifications, and estima_tion methods. Important generalizations are provided about the characteristics of the diffusion process and stages of the product life cycle.
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Deepa Chandrasekaran and Gerard J. Tellis
Handbook Chapter
In Handbook of Research on New Product Development
Edited by Peter N. Golder and Debanjan Mitra
- Published:
- 23 February 2018
Collection:
Business 2018