Search Results

You are looking at 1 - 1 of 1 items for

  • Author or Editor: Mark Forehand x
  • Refine by Level: Titles x
  • Refine by Access: All content x
Clear All Modify Search
The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.
Restricted access
Handbook