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Edited by Rebecca Piekkari and Catherine Welch

This innovative Handbook draws together and reflects on the specific methodological challenges that an international business scholar is likely to face when undertaking a qualitative research project.
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Edited by Rebecca Piekkari and Catherine Welch

This important and original book critically evaluates case study practices and calls for a more pluralistic future for case research in international business (IB) and international management (IM).
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Language in International Business

The Multilingual Reality of Global Business Expansion

Rebecca Piekkari, Denice E. Welch and Lawrence S. Welch

Language matters in international business and global business expansion inevitably mean encountering challenges of communication, language and translation. This book presents a thorough and rigorous analysis of language related to all aspects of global business – international management, networks, HRM, international marketing, strategy and foreign operations modes.