You are looking at 11 - 20 of 36 items :

  • Author or Editor: Subhash C. Jain x
  • International Business x
Clear All Modify Search
This content is available to you

Edited by Robert Bird and Subhash C. Jain

This content is available to you

Edited by Robert Bird and Subhash C. Jain

You do not have access to this content

Edited by Robert Bird and Subhash C. Jain

The importance of intellectual property rights is now well established as a vital component in the success of firms and of nations. The diverse contributors to this volume, drawn from the fields of law, business and economics, clarify and analyze the problems and promise of IP policy from a global perspective. They discuss both developed and emerging nations and advance the understanding of this increasingly important topic.
You do not have access to this content

Narasimhan Srinivasan and Subhash C. Jain

You do not have access to this content

Subhash C. Jain and Kelly Aceto

You do not have access to this content

Robert C. Bird and Subhash C. Jain

This content is available to you

Edited by Subhash C. Jain and David A. Griffith

This content is available to you

Edited by Subhash C. Jain and David A. Griffith

You do not have access to this content

Edited by Subhash C. Jain and David A. Griffith

The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lack in the extant literature. The book consists of insights from leading scholars in international marketing, working not only to advance the theoretical underpinnings of today’s most important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing might develop in the future.
This content is available to you

Edited by Subhash C. Jain and Ben L. Kedia