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Claudia Pongelli and Andrea Calabrò

It is widely acknowledged that the internationalization of family firms differs from that of firms with different ownership and governance structures, and that there is a great variety of international behaviors within the universe of family firms. To better grasp the actual processes family firms face when they move towards international markets, the academic debate is increasingly encouraging qualitative studies in this field. Using a research project aimed at advancing understanding of the dynamics and processes behind family firms internationalizing into China and India as an example, this chapter intends to make a critical reflection on the adoption of the multiple case study method. Moreover, it aims at pointing out some key tenets and tips related to this inquiry approach as a guide for junior researchers approaching the topic of family firm internationalization.