You are looking at 1 - 1 of 1 items :

  • Author or Editor: Eva M. Pertusa-Ortega x
  • Research Methods in Business and Management x
Clear All Modify Search
You do not have access to this content

José F. Molina-Azorin, Xavier Font, María D. López-Gamero, Jorge Pereira-Moliner, Eva M. Pertusa-Ortega and Juan J. Tarí

The purpose of this chapter is to examine the main characteristics and benefits of mixed methods. The chapter aims to help tourism scholars to become more familiar with this approach, providing the literature base and examining two key aspects: why and how to use mixed methods. Several examples of mixed methods works in tourism are examined.