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Stephen Flowers and Martin Meyer

This chapter focuses on the part played by users of technologies and online communities in the creation of new goods and services. Taking as its starting point some of the earliest recorded mentions of innovation by users of technologies, the chapter charts the role of technology users in the invention and innovation of new machines, consumer products and services. It explores how practical people, and not scientists, were at the leading edge of invention and highlights the importance of users’ knowledge and experience in the processes of invention and innovation. The way in which the recent growth of online communities and the crowd is revolutionising the creation and consumption of goods and services is also examined and a series of case studies are used to illustrate the impact of this phenomenon.

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Capturing the Innovation Opportunity Space

Creating Business Models with New Forms of Innovation​

Stephen Flowers, Martin Meyer and Jari Kuusisto

Innovation is changing and this exciting book explores how the shift to more collaborative ways of working with users, on-line communities and the crowd opens up novel business possibilities. The Innovation Opportunity Space approach enables managers, policymakers and academics to better understand emerging new business opportunities. Drawing on the findings of international research, the book provides a systematic and clear understanding of the radical business models new forms of innovation are making possible. These are explored across a wide range of examples and case studies, with the final chapter including a series a tools for those who seek to capture their own Innovation Opportunity Space​
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The new frontier of innovation

Creating Business Models with New Forms of Innovation​

Stephen Flowers, Martin Meyer and Jari Kuusisto

This is an introductory chapter that outlines the main context for the book – the shift in the ability of users and others to mobilise and coordinate the resources required in order to innovate. This book provides a detailed account of the way in which goods and services are produced and consumed at the new frontier of innovation. Each of the chapters explores a different aspect of this developing frontier and provide detailed case studies of the different forms the processes of creation and consumption are now taking. This is not an exercise in prediction, rather it holds up a mirror to what is happening around us and provides a new toolkit to help make sense of complex and confusing situations. The exciting, or disturbing, reality is that the real-world cases presented throughout the book provide illustrations of possible futures for firms, sectors and entire industries.

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Capturing the Innovation Opportunity Space

Creating Business Models with New Forms of Innovation​

Stephen Flowers, Martin Meyer and Jari Kuusisto

Drawing together many strands this chapter provides a roadmap for managers who wish to develop new business models to benefit from the new sources of ideas and effort of new forms of innovation. Links are made to the Innovation Opportunity Space approach to the forms of innovative activity that currently exist, or may be developed, around novel and innovative products and services. The chapter explores how managers can think about their interactions with the external groups that drive the new forms of innovation, and move to a context in which optimal value is obtained by both the firm and those involved. The chapter also presents a four-stage action-oriented approach that managers can utilise as they seek to capture an Innovation Opportunity Space.

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Preface

Creating Business Models with New Forms of Innovation​

Stephen Flowers, Martin Meyer and Jari Kuusisto